
The Fundamental Prolem with Rebranding of Facebook
Facebook's rebranding as Meta has been criticized for many reasons: it’s a foolish attempt to distract from the criticism the company has recently faced; the metaverse that the new name refers to is not well-known or understood, so it’s confusing; Meta is a stupid company name, etc. But the most critical issue with this rebranding is that the new brand has been introduced without any substantive change at the company.