Apple has agreed to let iPhone and iPad users in Brazil access third-party app stores and external payment systems on iOS, resolving a long-running antitrust dispute with the country’s competition watchdog. Under the settlement, Apple will implement the changes within about three months or face fines, joining similar policy shifts already underway in other regions like Europe and Japan.
This is a significant adjustment to Apple’s traditionally tight App Store control, and it reflects growing regulatory pressure around the world to introduce more competition and choice into mobile ecosystems.
What’s Changing for Brazilian iPhone Users
Third-Party App Stores on iOS
For the first time in Brazil, iPhone users will be able to download and install apps from alternative app stores, not just Apple’s official App Store. This expands consumer choice and gives developers more distribution flexibility — although Apple will still collect a Core Technology Commission fee for apps distributed this way.
External Payment Options
Apple will now let developers offer external payment processing methods for in-app purchases, or include links to payment pages outside the App Store ecosystem. This aims to reduce reliance on Apple’s in-app purchase system, which charges commissions on transactions.
These changes are part of a settlement with Brazil’s competition authority, CADE, addressing concerns that existing rules limited competition and locked developers into Apple’s infrastructure.
Why This Matters
Apple’s iOS ecosystem has historically been one of the most closed mobile platforms, with app distribution and payments funneled through Apple’s own services. Allowing third-party app stores and external payment links in Brazil marks a major shift, and it aligns Brazil with regulatory moves already seen in:
European Union countries, where Apple adjusted App Store rules under the Digital Markets Act
Japan, where alternative iOS app stores and payments are becoming available
South Korea, which passed laws forcing alternative payment options on mobile platforms
For users, this means more ways to find and buy apps, potentially lower fees, and enhanced freedom in app choices. For developers, it opens opportunities to avoid certain Apple fees and experiment with different monetization models.
Apple’s Position and User Experience
Apple has acknowledged the regulatory settlement but reiterated concerns that allowing third-party stores and external payments can introduce privacy and security risks for users. The company says it will maintain safeguards where possible, especially for protections involving younger users.
Apple’s approach will include neutral information warnings about third-party app stores and external payment options, aimed at helping consumers make informed choices without degrading the overall platform experience.